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Roof Replacement Contractor

Need a new roof? We’ve got you covered!

Fox Cities Trusted Roof Replacement Contractor

At Rosenow Customs we know that a worn-out roof not only looks bad, but can cause serious damage to your home. That’s why we provide fast, affordable residential roof replacements in Wisconsin.

Our experienced team will inspect your roof and recommend the best solution to:

  • Protect your home’s value
  • Prevent further interior damage
  • Restore curb appeal and comfort

As a leading local company, we specialize in top-quality roofing designed to meet your unique needs. With our commitment to superior craftsmanship and 100% customer satisfaction, you can trust us to enhance the beauty and value of your home.

Contact us today for a free estimate! We’ll get your roof replacement done quickly and affordably, so you can get back to enjoying your home.

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Why Choose Rosenow Roof Replacement Service in Wisconsin?

If your roof is showing signs of wear after many years of exposure to the elements, it may be time to consider a roof replacement. Replacing your roof is a significant investment, but a necessary one to protect your most valuable asset – your home.

When it comes to residential roof replacement options, choosing the right contractor is crucial for a successful and stress-free project. Here are some compelling reasons why you should choose Rosenow Customs:

Experience and Expertise

With many years of experience in the industry, our team of roofing professionals has extensive knowledge and expertise in roof replacement. We stay updated with the latest industry trends, techniques, and materials to ensure we provide the best solutions for your specific needs.

Quality Craftsmanship

At Rosenow Customs, we take immense pride in our workmanship. We use premium materials and employ precise installation techniques to ensure a durable and long-lasting roof. Our attention to detail and commitment to quality craftsmanship sets us apart.

Customer Satisfaction

Our customers are at the center of everything we do. We prioritize open communication, professionalism, and transparency, aiming to offer you only high-quality results and affordable residential roof replacement. Your satisfaction is our ultimate goal, and we strive to exceed your expectations with every project.

Certified DECRA Installers

As certified DECRA installers, we have undergone specialized training and met the rigorous standards set by DECRA for installing their premium Stone Coated Metal Roofing systems. DECRA roofs are known for their exceptional durability, energy efficiency, and aesthetic appeal. By choosing Rosenow Customs, you can trust that your DECRA residential roof replacement cost is justified with the utmost precision and expertise.

This comprehensive guide provides homeowners in Wisconsin with an in-depth look at everything involved in a residential roof replacement project.

We are here to assist you with every step of your roof replacement journey.

Our services include helping you understand the step-by-step process, exploring material options, breaking down cost factors, and offering guidance on choosing the right roofer. Discover the reasons why hiring a top local contractor like Rosenow Customs is the best choice for your new roof.

When Do I Need a New Roof?

Your roof takes a beating from rainfall, snow, sun, wind, and more on a daily basis. Most roofs last around 10-15 years, but this lifespan can vary based on factors like roofing materials used, weather in your region, proper maintenance and more.

There are a few clear signs that indicate it’s time to replace your worn out roof:


Once your roof surpasses the expected lifespan of the roofing material, it’s a good idea to consider replacement even if you aren’t seeing visible damage. Preventative replacement and maintenance saves you from leaks and interior damage down the road.

Visible Damage

Curled, cracked, loose or missing shingles allow water to seep into your home. Keep an eye out for damaged areas after severe weather. Granule loss that exposes the core asphalt is also problematic.

Leaks or Water Stains

Persistent leaks, water stains on your ceiling or walls, and visible mold or mildew are clear signs your roof needs replacement. Don’t ignore small leaks as they can lead to rot and structural issues.

Roof Sagging

A sagging or uneven roof surface indicates the roof decking is deteriorating. This usually requires full roof replacement.

Excessive Mold Growth

Moss thrives in the damp, shaded areas of an aging roof. Excessive moss growth accelerates wear and can lead to decay.

Putting off roof replacement is never a good idea. The longer you wait, the more likely you’ll end up with extensive interior water damage or even structural issues with your roof trusses. Contact a professional roofer like Rosenow Customs if you notice any of the warning signs above.

Step-By-Step Guide to the Roof Replacement Process

Replacing your roof is a complex, multifaceted process best left to the professionals. Here is an overview of what you can expect from start to finish:

Initial Consultation


The project starts with an in-depth consultation with your roofer This involves:

  • A tour of your property to inspect the current state of your roof and identify any areas of concern
  • An evaluation of your needs and goals for the new roof
  • A discussion about preferred materials and roofing styles
  • Addressing any questions or concerns you may have


Comprehensive Roof Inspection

Next, your roofing product consultant will conduct a comprehensive roof inspection. This includes:
  • A close visual examination of the roof’s condition from both interior (attic view) and exterior vantage points
  • Identifying the type of existing roof system you have
  • Detecting points of leakage, structural issues, or other damage
  • Assessing ventilation and moisture conditions
  • Taking precise measurements of your roof’s size and pitch
  • Evaluating how many layers exist on the current roof

Assessment & Recommendations

With the inspection complete, your roofer will provide a detailed assessment of your roof’s condition along with their recommendations:
  • If full replacement is needed or if minor repairs may extend the roof’s lifespan
  • The best type of roofing materials for your specific roof
  • Any structural reinforcements required prior to roof installation
  • Solutions like additional ventilation to address underlying issues causing roof damage

Selection of Roofing Materials


With your roofer’s input, you will select the ideal roofing materials and style for your home and budget from options like:

  • Asphalt shingles
  • Metal roofing
  • Tile
  • Slate
  • Wood shake
  • And more

Samples and photos help you visualize how different roofs will look on your property.

Permit Application


Your contractor will apply for any necessary permits for the roof replacement project that are required by your local building codes.

Roof Tear-off


Existing shingles, underlayment, flashings and vents are removed and disposed of properly. This is known as the roof tear-off.

Roof Deck Repairs


Once the tear-off is complete, your roofer inspects the roof deck (sheathing) and frames for any damage. Rotted or deteriorated areas are repaired as needed.

Installation of Underlayments


New underlayment, typically roofing felt or a synthetic felt alternative, is installed over the roof deck to serve as a secondary barrier against leaks. Ice & water shield membrane is also installed in vulnerable areas.

Shingle Installation


The new shingles are installed row by row, starting at the bottom edge of the roof, with a starter shingle, and working upwards towards the peak. The installation pattern is designed for optimal weather protection and aesthetic appeal.

Flashing and Ventilation


Metal flashing is installed around joints, valleys, vents and chimneys to prevent leakage. New attic ventilation systems may also be installed if needed.

Final Inspection & Site Cleanup


The roofing product consultant will perform a final walkthrough to check for proper installation, functionality, and aesthetics. All construction materials and debris are then completely removed.

With the right roofing contractor, a roof replacement typically takes 1-2 days to complete. The specific timeline will depend on your roof’s size, complexity, and material choices.

Types of Roofing Materials to Consider

There are many types of roofing materials to evaluate when planning your roof replacement. The material you choose impacts durability, longevity, weather resistance, fire safety, and overall cost. Let’s compare the most popular residential roofing options:

Architectural Asphalt Shingles

  • Made of a fiberglass base mat coated with asphalt and granules
  • Available in a wide variety of styles and colors
  • Durable; typically lasts 10 – 20 years with weather and location being factors affecting the lifespan of your roof.
  • Relatively affordable roofing option
  • Easy installation for roofers

3-Tab Asphalt Shingles

  • Older style asphalt shingles with a simple 3-tab design
  • Less durable than architectural shingles
  • Tend to last 7-12 years
  • Very budget-friendly option
  • Typically being phased out and no longer in use in most areas
  • Laid in overlapping rows

Metal Roofing

  • Long-lasting; can last 50+ years
  • Steel, aluminum or copper
  • Excellent durability and fire resistance
  • Higher upfront cost but long-term value
  • Wide range of styles and finishes

Concrete Tile Roofing

  • Made from sand, cement and water
  • Very expensive material and labor
  • Can replicate look of clay tiles or wood shakes
  • Heavy but durable and fire-resistant
  • Requires roof structure that can handle heavy loads
  • Lifespan of up to 50 years

Clay Tile Roofing

  • Beautiful, natural aesthetic
  • Very cost prohibitive with material and labor expenses
  • Heavyweight material
  • Prone to breaking/cracking so higher maintenance
  • Fire-resistant and very durable
  • 40-75 year lifespan

Natural Slate Roofing

  • Distinctive appearance and ultra-durable
  • Expensive roofing investment
  • Can last over 100 years if properly maintained
  • Requires specialized installation
  • Vulnerable to breakage during installation or storms

Wood Shakes/Shingles

  • Traditional look, various styles available
  • Made from cedar or redwood
  • Requires fire retardant treatment
  • Higher maintenance, prone to mold if poorly ventilated
  • Lifespan of 30 years

Talk to your professional roofing contractor about which material makes the most sense for your roof’s size, slope, climate conditions, and budget.

Factors That Impact the Cost of Roof Replacement

Replacing your roof is a significant investment. The total cost depends on multiple factors:

Roof Size

The total square footage and pitch/complexity of your roof greatly affects overall costs in terms of labor and materials.

Roofing Materials

Higher-end materials like slate, copper, or concrete tiles add more to the bottom line than basic asphalt shingles.


The complexity of accessing and working on a roof can significantly influence the installation costs. For instance, a steeply pitched or multi-level roof poses additional challenges, requiring more time, specialized equipment, or enhanced safety measures, thereby increasing the overall expense.


Factor in permit fees required by your local building department, which average $0-$500.

Removal / Disposal

Tearing off and properly disposing of old roofing materials costs an average of $1,000.

Roof Damage

Any repairs needed to your roof deck, vents, flashing, etc will add additional costs.


The roofer’s hourly installation rates directly impact your total price.

According to HomeAdvisor, you can expect to spend $5,000 to $12,000 or more for a new roof. Precision Roof Crafters notes that roof replacement in Wisconsin costs an average of $350 to $650 per square (100 square feet), so the total depends on your roof’s size. (This section will change as I update the blog post about cost factors and do research we just need a spot designed for it)

When collecting multiple quotes, focus on comparing similar options, not just looking at the price. Your ultimate goal should be to choose a roofing company that you trust and believe has your best interests at heart.

Questions to Ask Your Prospective Contractor About Roof Replacement

Not all roofing contractors are equal when it comes to expertise. Before choosing who will handle your roof replacement, ask the following questions:

Are you fully licensed, insured and bonded?

How many years has your company been in business?

What manufacturers’ roofing materials do you use and recommend?

What is the project timeline and work hours?

How will you protect my home and property during the project?

How will construction debris and old roofing material be cleaned up and disposed of?

Do you provide a warranty on labor and materials? For how long?

Can you share references from recent clients I can contact?

A transparent roof replacement contractor who thoroughly answers these questions gives you confidence they are a reputable choice for your roof replacement.

Why Hire Rosenow Customs for Your Roof Replacement?

When it’s time for a roof replacement in Wisconsin, Rosenow Customs stands out as an exceptional choice to tackle this essential home project. Here are the top reasons to choose them as your contractor:

Experienced & Skilled

Family-owned since 2014 , Rosenow has over 9 years of expertise replacing residential and commercial roofs in Wisconsin. Their talented team stays up to date on the latest industry standards, roofing materials, and installation techniques.

Quality Craftsmanship

Rosenow takes tremendous pride in their work. They use only premium roofing materials installed with precision by highly trained professionals. You can expect quality and attention to detail that truly lasts.

Wide Material Selection

Rather than pushing certain products, Rosenow Customs helps you select the ideal roofing product for your specific needs and budget. Their wide selection ensures you get great value on durability, functionality, and beauty in your new roof.

Certified Installers

Rosenow Customs has undergone certification training to expertly install specialized roofing products like Decra stone coated steel roofing. This expertise ensures the proper installation of premium roofing materials that live up to manufacturers’ standards.

Seamless Process

From initial inspection through cleanup, Rosenow Customs streamlines the roof replacement process with thorough communication, expert project management, and a commitment to minimal disruption to your home life.

Outstanding Service

Rosenow Customs prioritizes customer satisfaction above all else. They take the time to educate you on your options, answer all questions, provide transparent pricing with no games or gimmicks, and make sure you’re 100% satisfied with the final product.

Affordable Pricing

Rosenow Customs’ experience and buying power translates into savings for homeowners needing a residential roof replacement. They offer competitive pricing that gives you the best return on your investment.

Premium Warranties

You get peace of mind knowing your new roof is covered by warranties on workmanship AND the roofing materials themselves. This provides protection against any potential defects.

For a roof replacement done right, contact the experts at Rosenow Customs today. Their half-century of experience provides Wisconsin homeowners with superior craftsmanship, extensive material options, and outstanding service throughout your project – all at a fair price.

To request a quote and get started on your roof replacement project, click here or call 833.766.7663.

Our friendly, responsive team is available 6 days a week to answer all your roofing questions and provide expert guidance tailored to your home. Invest in the peace of mind and full protection of a quality new roof by Rosenow Customs!

Our Other Services

In addition to roof replacement, we offer a comprehensive range of services to meet all your roofing and property improvement needs:

Residential Roof Repair

If your roof has minor damage or leaks, our team of experts can provide efficient and reliable repair solutions. We conduct thorough assessments, address issues promptly, and ensure the integrity of your roof is restored.

Residential Roof Maintenance

Regular roof maintenance is essential for preserving the longevity and performance of your roof. Our skilled technicians offer comprehensive maintenance services, including inspections, cleaning, and minor repairs. Through proactive maintenance, we help you avoid costly repairs and extend the lifespan of your roof.

DECRA Stone Coated Metal Roofing

As certified DECRA installers, we specialize in installing DECRA Stone Coated Metal Roofing systems. These roofs offer exceptional durability, energy efficiency, and aesthetic appeal. Choose DECRA for a roof that not only protects your property but also adds beauty and value.

Commercial Roof Services

Our expertise extends to commercial roof replacement services as well. Whether it’s an office building, retail space, or industrial facility, we have the knowledge and resources to handle commercial roofing projects of any size. We offer tailored solutions that meet your specific requirements and adhere to industry standards.

Vinyl Sidings

Enhance the appearance and energy efficiency of your property with our vinyl siding services. We provide expert installation of high-quality vinyl siding, offering a wide range of colors and styles to complement your architectural design.

Window Replacement

Improve the aesthetics, energy efficiency, and comfort of your home with our window replacement services. We offer a variety of window styles, materials, and features to suit your preferences and budget. Our team ensures precise installation for optimal performance.

How We Work

At Rosenow Customs Roofing, we follow a systematic approach to ensure a seamless and hassle-free roof replacement process:

Initial Consultation

We begin with a detailed consultation to understand your residential roof replacement options, how much will the residential roof replacement cost, assess the condition of your existing roof, and discuss your preferences and timeline.

Comprehensive Assessment and Recommendations

Our experts conduct a thorough inspection of your roof, identifying any structural issues, damage, or underlying problems. We provide transparent recommendations and discuss available options to help you make informed decisions.

Customized Solutions

Based on your preferences and budget, we customize a roof replacement solution that meets your specific needs. We offer a wide range of roofing materials, styles, and colors to suit your aesthetic preferences and functional requirements.

Professional Installation

Our skilled roofing professionals handle every aspect of the roof replacement with precision and expertise. We ensure proper removal of the existing roof, installation of new materials, and meticulous attention to detail throughout the process.

Quality Assurance

Before considering the project complete, we conduct a final inspection to ensure the highest standards of quality and workmanship. We address any concerns or issues promptly, leaving you with a roof that is built to last.

Clean-up and Customer Satisfaction

We understand the importance of a clean and organized work environment. After the roof replacement is complete, we thoroughly clean up the site, leaving your property neat and tidy. Your satisfaction is our priority, and we strive to exceed your expectations with our exceptional service.

Hire the Best Roof Replacement Service Today!

Don’t let a worn-out or damaged roof compromise the safety, beauty, and value of your property. Contact Rosenow Customs today to schedule a consultation or request a quote for our professional roof replacement service. Our team of skilled roofing experts is dedicated to delivering superior craftsmanship, quality materials, and outstanding customer service. Trust us to provide the roof replacement solution that exceeds your expectations and fits your budget.