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Asphalt Roofing Wisconsin

Protect your investment and peace of mind with a new asphalt shingle roof from Rosenow Customs in Wisconsin

A beautiful new roof that complements your home and adds value to your property.

The peace of mind knowing your home is protected from the elements for years to come.

The peace of mind knowing your home is protected from the elements for years to come.

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Why Choose Asphalt Shingles?

As a roofing contractor, we understand with good reason, that asphalt shingles remain the number one roofing choice for homes across Wisconsin. Before selecting materials for your next roof replacement or new construction project, consider these top advantages asphalt shingles provide:

Time-Tested & Refined

Having covered roofs for over a century, asphalt shingles benefit from generations of product refinement by leading brands like Atlas Roofing. Manufacturing innovations over decades have improved weather resistance, durability, and variety – while retaining cost-effectiveness. Home buyers today know exactly what to expect from a modern asphalt roof.

Strength & Longevity

Today’s asphalt shingles withstand extreme weather swings from high heat to subzero cold along with pounding rain, heavy snow and debris impacts better than predecessors. Specialty shingles rated to Class 4 Impact Resistance better withstand sizable hail. Enhanced grip sealants also resist wind uplift in storms rated to 110mph or higher. Refinements deliver expected service lives ranging from 20 to 30+ years – decades of reliable protection before replacement is needed.

Curb Appeal & Design

Dimensional multilayer architectural shingles provide rich shadow-lined texture. High-definition color blending produces true-to-life shades from classic black and brown to modern hues like emerald green or coastal blue grey in matte, gloss or weathered finishes. Whatever your home’s style, an ideal asphalt shingle exists to complement its design.


Despite significant innovations in resilience and aesthetics over basic 3-tab predecessors, asphalt shingles retain fundamental cost advantages. Premium architectural grades fall roughly midpoint on the cost spectrum. Fiberglass architectural shingles offer unparalleled value for your money when compared to similar roofing materials, thanks to their impressive 30+ year expected service life and superior protection. These shingles are designed to withstand the test of time and provide excellent defense against the elements. Additionally, the ease of installation associated with fiberglass architectural shingles contributes to their overall affordability, making them an attractive choice for homeowners seeking a high-quality, cost-effective roofing solution.

Energy Efficiency

Special solar-reflective mineral pigments integrated into shingle granule surfacing better reflect infrared radiation to minimize heat absorption compared to darker options. Some brands offer cool colors like silver grey, tan or white to prevent roof surface temperatures escalating on sunny days. Ventilated attic spaces, ridge vents and improved underlayments also boost airflow and insulation. Together the roof system enhances home energy efficiency year-round.

The strengths of asphalt shingles are clear. Contact us to explore how they can protect your most valuable asset for decades ahead.

Rosenow Customs is Proud To Offer Asphalt Shingle Roofing by Atlas

Invest in peace of mind with Atlas Asphalt shingles – built to last, designed to impress.

Invest in peace of mind with affordable Atlas Asphalt shingles – built to last, designed to impress.

Copper Fights Black Streaks On Asphalt Roofs: Don’t let unsightly black streaks mar your home’s curb appeal. Atlas shingles featuring Scotchgard™ Protector boast a revolutionary defense system. With copper-infused granules and a unique 3M™ coating, these shingles release copper ions to continuously fight algae growth, keeping your roof looking newer for longer. Plus, Atlas offers a Lifetime* Algae Resistance Limited Warranty for added confidence. Choose Atlas – for a roof that’s as beautiful as it is strong.

These are the two lines we carry – and this next section will be reviewing the differences and the color choices

An independent contractor, not an employee or Agent of Atlas Roofing Corporation.

Atlas StormMaster Shake Weathered Wood Core4 Technology

PolyCore® Technology is what makes shingles with Core4® stronger and longer-lasting than other leading shingle brands. StormMaster® Shake shingles with Core4® are made from enhanced virgin polymers, which means the asphalt core is scientifically engineered to perform better with increased consistency and reduced variability. Because of PolyCore®, Core4® shingles:

  • Protect and extend the life of your roof.
  • Perform better than standard asphalt technology.

StormMaster® Shake shingles with Core4® Technology come with the highest wind warranty in the industry. Core4® enhanced polymers, coupled with the Atlas double FASTAC® adhesive sealant line, create a strong, thermally bonded roofing system.

In fastener pull-through tests, which examine the strength of the nail within the Atlas 1 1/2” Sweet Spot™ nailing area, shingles with Core4® performed more than 50 percent better than standard asphalt shingles.

StormMaster® Shake shingles with FlexCore® Technology bend and flex when others crack and tear. Their elasticity is what makes them stronger in two ways:

  • Better tear strength: Because these shingles bend and flex, they exceed the industry’s standard tear strength requirement by 50 percent – even in cold-weather installations.
  • Flatter installation: Shingles that don’t lay flat won’t seal properly during installation. FlexCore® makes them more pliable, which means they lay flatter, seal more effectively, and provide greater protection for your home.

During its lifetime, your roof experiences thermal shock, or wide variations in heat and cold. StormMaster® Shake shingles are built to mitigate the effects of expansion and contraction due to temperature changes. ThermalCore® Technology also leads to better granule adhesion.

Even as the shingles expand and contract, they are less prone to shedding granules. Granule adhesion is important because shingle granules play a critical role in protecting your roof from the elements. Premature granule loss can lead to accelerated aging, asphalt exposure, and roof deterioration.


These shingles boast a Class 4 impact resistance rating, the highest awarded to asphalt shingles. This translates to better protection against hail damage, crucial in areas prone to such weather events.


StormMaster Shake shingles are designed to withstand harsh weather conditions, including extreme temperatures, resisting cracking, splitting, warping, and shrinking. This translates to a potentially longer lifespan for your roof compared to standard shingles.

Curb appeal

These shingles mimic the look of natural wood shakes, offering a timeless and aesthetically pleasing appearance that can enhance the value and visual appeal of your home.


The SuperWide 42-inch design of these shingles allows for faster installation and reduces waste compared to standard shingles, potentially saving time and money on labor costs.


Atlas offers a comprehensive warranty package for StormMaster Shake shingles, including a limited lifetime warranty, a 10-year non-prorated coverage period, and a 15-year wind warranty (up to 130 mph with proper installation using 4 nails). This provides peace of mind and protection against potential future issues.

Atlas Pinnacle Pristine Pristine Weathered Wood

Homeowners considering a new roof and interested in Atlas Pinnacle Pristine Asphalt Shingles can potentially benefit from several advantages:

  • Algae resistance: These shingles are treated with Scotchgard™ Protector, which helps prevent the growth of algae that can cause unsightly black streaks and potentially shorten the lifespan of your roof.
  • Durability: Pinnacle Pristine shingles boast a wind resistance of up to 130 mph, offering protection against strong winds.
  • Curb appeal: These shingles come in a variety of colors, including classic options like black and brown, as well as more modern colors like white and green. They also feature a dimensional design that can add depth and interest to your roof’s appearance.
  • Longevity: Atlas offers a limited lifetime warranty on their Pinnacle Pristine shingles, providing peace of mind and potential protection against manufacturing defects.
Pristine Appearance. Pristine Appeal. Pinnacle® Pristine High Performance Architectural Shingles provide a wide array of color choices to complement any exterior color palette. Advanced technology implemented by Atlas protects the shingles against high winds while Scotchgard™ Protector helps prevent ugly black streaks caused by algae. With Pinnacle® Pristine shingles, roofs maintain their look and performance for years.

The Process:

What’s Included with your Installation

  • Remove existing shingles
  • Install ice and water shield (colder climates only)
  • Install underlayment
  • Install selected roofing products per specifications
  • Install hip & ridge
  • Replace existing attic vents with same but new
  • Install new pipe jacks and chimney flashings
  • Clean up all job related debris
  • City Permit is included in the price
Here’s a comparison highlighting the primary benefits of both Atlas StormMaster Shake and Atlas Pinnacle Pristine asphalt shingles:

StormMaster Shake:

  • Superior impact resistance: Class 4 rating, the highest for asphalt shingles, offering greater protection against hail.
  • Enhanced durability: Designed to withstand harsh weather, potentially lasting longer than standard shingles.
  • Aesthetic appeal: Mimics natural wood shakes for a timeless and attractive look that can boost curb appeal.
  • Faster installation and reduced waste: SuperWide design allows for quicker installation and saves on labor costs.
  • Comprehensive warranty: Limited lifetime warranty, 10-year non-prorated coverage, and a 15-year wind warranty.

Pinnacle Pristine:

  • Excellent algae resistance: Scotchgard™ Protector helps prevent unsightly black streaks and potentially extend your roof’s lifespan.
  • Good wind resistance: Up to 130 mph, offering protection against strong winds.
  • Variety of color options: Classic and modern colors to complement various home styles.
  • Dimensional design: Adds visual depth and interest to your roof’s appearance.
  • Limited lifetime warranty: Provides peace of mind and potential protection against manufacturing defects.

In essence:

  • Choose StormMaster Shake if: Durability, impact resistance, and aesthetics are top priorities, and budget allows for a premium oAption. (Stormmaster shake also include the 3M Scotchgard Protector)
  • Choose Pinnacle Pristine if: Algae resistance, wind protection, wider color range, and affordability are key factors.
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